“Ms. Faass is totally committed to a quality product. She is skilled at working collaboratively and has a wonderful ability to bring out the best in the author and the content.” Jerry Stine, Clinical Nutritionist and Director, Lifespan Institute
Flexible Web tools such as WordPress make it easy to quickly develop a new site or even manage a number of different sites. Despite the sophisticated technology, it still takes time and effort to produce dynamic content that is fresh and interesting. Services we provide include:
• Website assessment
• Web content
• Navigation and usability
• Keyword research
• Graphics selection
• Blogs, professional newsletters and articles
Given the tsunami of media, how do we make our communications the ones that people are willing to spend time reading?
Jump-start your website – Your files probably contain a wealth of information that we can repurpose for the web. We begin with an inventory of your content and then adapt, edit, reformat, or rewrite the copy. For one of our clients, a state-of-the-art health and wellness center, we used this approach to produce 300 pages of quality web content in just three months.
Rapid content development – We have also written hundreds of pages of web content working through telephone interviews, research, and writing. Working by interview can captures your unique voice for blog posts and personalized web content while saving a tremendous amount of time.
Refreshing an existing site – Once you have a site, most of the work has been done. Often a website can be refreshed very cost-effectively by simply updating the content.
Blogs – If you want to develop a technical or professional blog but don’t have the time, we can help. Through brief interviews, we can capture your insights and expertise for rapid posting.
Articles for the web – One way to drive traffic on the web is with short, insightful articles. We can capture your expertise in brief, focused pieces that attract readers to your site.
Information design – The Internet is a highly visual medium. In developing Web content, we use formatting and visuals to make the text easier to read and more interesting.
Search-engine-friendly content – Google and the other search engines monitor how often content is updated. We can help you generate quality content and links, quickly and economically. We also understand how to select key words for SEO and ranking by the search engines.
Referrals to designers and consultants – If you need referrals to skilled, cost-effective web designers, the Writers’ Group can provide them. We can also suggest experts in marketing, branding, and social media.
We can partner with you to develop quality content for your new site or to refresh the copy on your existing site. Our approach is based on hands-on experience creating content for organizations such as HealthNotes (information provider to Whole Foods Market) and for a number of health care organizations.